SEO That Google Loves And Gets You Ranked

There are a lot of people out there in cyberspace that will tell you they know how to get your site ranked on page 1 of Google for your search terms, or that they have already done it themselves. How many of these people actually know what they are talking about, and how many are just cutting and pasting garbage they scrape from other sites?

I have a hub on how to monetize Twitter for profit here, don't forget to check it out too.

You can find many hubs here about page 1 rankings and they seem to offer up plenty of things to do to get your site to rank well. The problem is, the writer doesn't seem to know what they are writing about and don't actually give you any information that you can act upon. Instead they tell you things like:

- You need a robots.txt file: but they don't tell you what it is or how to do it
- Get incoming links to your site: but they don't tell you how, or why, or what those links MUST look like
- You must have a Twitter account and tweet your page: What? No, false. Google wouldn't punish you for NOT having a Twitter account so it's not necessary to tweet your article to get it indexed

You should first understand that anything under the top 3 listings on the search results page (SERP: Search Engine Result Page) will get very, very few clicks and isn't going to get you much traffic compared to the top 3 results.This is a well documented fact.

If you have a keyword phrase that will make you a ton of money if you can get into the top 3, then by all means you should start working on it; even if you can't get anywhere near the top very quickly. If it's a high traffic phrase and worth lots of money, the traffic you will get below the top 3 is still worth it.

Ok, so we want to get our page into the top 3 listings, so what do we do?

First, you need to make sure you are NOT doing anything that Google would label as "black hat SEO", meaning anything that is sneaky or trying to trick Google. If having Google penalize your site means you make less or no money, why would you try to trick them?

- Do not buy links from a link farm off eBay. 5,000 links from a garbage site to your site makes your site into a garbage site. Google can and will penalize you or even completely de-index your site.

- Do not hide keywords in 1 pt font and the same color text as the background. Google has dozens of PhD's on their staff, imagine how simple it was for them to code Googlebot to search for 1 pt font the same color as the background and then penalize you for it.

- Don't steal other peoples content and publish it on your site. Google knows where it was posted first and will mark it as duplicate content exactly as they do here on Hubpages.

Now make sure that you ARE doing everything that Google wants you to do! Make Google happy and they will reward you accordingly.

- Have unique and relevant <title> tags on every page of your site.

- Don't fill your meta keywords tag with spam. Again, keep it relevant to your site and non-repetitive.

- Get links from other sites (incoming links) to your site. These are the key! (more later...)

- Create content on your site as often as you can. If you keep growing your site with more pages the better you will do with getting your rankings boosted.

The #1 thing I want you to understand is the concept of incoming links and "anchor text". The anchor text of a link is the clickable words you see underlined in blue. These words tell Google what your site is all about!

Eg. If site "A" links to site "Y" with the anchor text "affordable blue widget repair" then this is a signal to Google that site "A" trusts site "Y" and that site "Y" is all about "affordable blue widget repair".

I can prove it.

What do you think will be the #1 result if you do a Google search for "click here"? Open a new tab and search for yourself. I'll wait.

The answer is, and probably will always be, the Adobe Acrobat Reader download page. But why? Any time that someone puts a .PDF file on their website, they almost always include a line stating: "If you need to download Adobe Acrobat Reader click here" and the ONLY words that are clickable are the two words "click here". This tells Google over and over and over again that the Adobe Acrobat Reader download page is about "click here". The Adobe page even outranks "clickhere.com"; this further strengthens my point.

I dare anyone who doubts my SEO advice to try and outrank the Adobe Acrobat Reader download page for the term "click here".

I'm going to write a full suite of SEO and social media hubs in the upcoming days, I hope you will enjoy them and learn something that will actually help your site!